The Andys wanted to make it known that to win one of those metal heads, you had to submit a really, insanely good ad. So to set the example for everyone, we created the best ad campaign of the year.  

We built a perfect interactive experience too. Here, users could post whatever they wanted - gifs, vids, pics, chats, quotes, even tunes, and through an overly complicated darwinian computing code, the site would evaluate which content was most-interacted-with, and that's what would be featured- of course anyone could change it at any time.