It's not crazy to love running more than your nipples, it's sports.
“Runners Nipple” is when a marathon runner sweats through their shirt, and the rubbing of the fabric against the soft, supple nipple for mile upon mile causes bleeding of the nipple. It's a horrible thing to witness at a marathon, and yet it happens every year. With this insight, we created “Nipple Bandages” and handed out 5,000 pairs to runners at the New York City Marathon in an effort to save the nips of our nation's fittest individuals.